Definition: Merchandising is the process or practice of selling products, goods, or services through retail outlets (stores, warehouses, etc.) which are often in physical stores and online platforms. Merchandising is a broader term that includes the business of marketing products to consumers, as well as the process of creating and distributing them. Merchants can operate in many different ways depending on their business model and customer base. In general, merchandising refers to the act of selling or promoting products or services through physical stores, online platforms, or other retail outlets. This may include advertising, packaging, marketing materials, promotions, and customer service strategies. Merchandise is anything that can be sold (e.g., clothes, food, electronics), whether it's in a physical store, on an online platform, or both. Merchandising includes the process of selling these items, as well as the distribution and promotion of these products. Overall, merchandising refers to all aspects of the business of retailing, including the processes and strategies used by retailers to sell and promote their goods.