Definition: The word "H&M" is a popular clothing retailer that operates globally. It stands for H&M Group, based in Sweden. The company was established on April 10, 2005 by two brothers, Fredrik Lundh and Peter Thrun. In its early years, H&M focused on selling basic clothing items at affordable prices. The brand quickly gained popularity among consumers due to its stylish designs and budget-friendly prices. As of now, H&M is known for its innovative use of sustainable materials, such as organic cotton, recycled polyester, and Tencel (a blend of natural fibers). One definition of "H&M" is "the Swedish word for 'new', 'modern', or 'up-to-date' clothing." Another popular interpretation is that H&M stands for the name of the company's founder. The brand was founded by Fredrik Lundh in 2005. The fashion retail industry, known as the "fast fashion" trend, has become increasingly prevalent over recent years due to its ability to quickly turn a profit and meet consumer demand. This trend led to an increase in fast fashion brands, which often use cheap, disposable materials and lack durability or sustainability in their products.

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