Definition: "Geotargeting" refers to a marketing technique that utilizes geographic location data to target specific demographics, interests, or behaviors on internet platforms such as Google Ads, Facebook Ads, and others. It involves analyzing users’ locations (latitude and longitude) using satellite imagery or GPS data and then placing ads in these areas based on their behavior patterns (interests, usage statistics, etc.). This helps businesses reach a more targeted audience, improving conversions and ROI.
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