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Definition: "Feast," "Crowd," "Molotov cocktail." Detailed definitions: Feast, meaning a large gathering or celebration, typically involving food, drink, music, and dancing; Crowd, a group gathered for the event; Molotov cocktail is an explosive device designed to explode when lit in a crowd.
Definition: McLuhan's theory about communication, specifically his work with Freudian psychoanalysis, suggests that "McLuhanism" or "McLuhanianism" refers to a psychological perspective in which individuals operate within their own cultural, historical, and social contexts rather than following externally imposed norms, values, or ideas. It is not the same as Mclean's (McClain) view of communication as an instrumental process that serves to fulfill desires and needs rather than as an expression of human nature itself. McLuhanism emphasizes how culture shapes individuals' perceptions and reactions to social and communicative contexts, much like Freudian psychoanalysis does. It posits that the unconscious mind, which is a part of our collective psyche but not always visible or understood by us, has significant influence over personal and social behavior, influencing how we perceive and respond to information, norms, and values.